Consumer UNDERSTANDING . Inspired. Decisions



Great colour-merchandising design starts with understanding the customer’s state of mind and motivation and then building in specific cues and triggers to eliminate barriers to a buying decision. Whether your target customers are reluctant painters or an ultra-savvy do-it-yourselfer a designer or an architect a builder or a painting contractor, Colwell will help you create colour-merchandising solutions that are educational and inspiring so selecting colour with confidence becomes the predictable end result.